Project overview
Pawly
Niche: Pets
Budget: USD $2,000
Timeline: 2 Months
Year: 2026
Service Type: Social Media Management
Project Intro
Pawly is a premium pet accessories brand for dog owners who treat their pups like family. They handed off their entire social presence to me — not just the posting, but the strategy, creative direction, and execution behind it all.
creative brief
Grow a warm, engaged community of dog parents on Instagram and TikTok while driving consistent traffic to product pages. The brief was clear — build a cohesive brand world on social that felt joyful, premium, and scroll-stopping.
my approach
I took full ownership from day one — content pillars, visual identity, and a monthly calendar with specific creative direction per post, covering video concepts, photo styles, caption tone, and trending audio. Posting, community engagement, and monthly performance reviews all included.
delivered
Full social media management across Instagram & TikTok
Monthly content calendar with creative direction per post
Visual identity guide with aesthetic references & style rules
Pawly Official
TOOLS & Platforms USED:
Later (scheduling)
90%
Notion
85%
Canva
80%
CAMPAIGN RESULTS:
+3.2M
Total No. of Views
+22K
Growth in Followers
+74%
Engagement Boost
+51%
Conversion Boost
view the complete project gallery
book a call!
let's start working together
You're only a click away from the social media presence of your dreams! Don't wait, book a free 1:1 call now.
Only 2 slots remain for November.
Let's work together
questions clients ask
Frequently asked questions
Q1: Do you offer one-off services?
Q2: What is your pricing?
Q3 Do you work with global clients?
Q1: Do I really need a social media strategist?
Project overview
Pawly
Niche: Pets
Budget: USD $2,000
Timeline: 2 Months
Year: 2026
Service Type: Social Media Management
Project Intro
Pawly is a premium pet accessories brand for dog owners who treat their pups like family. They handed off their entire social presence to me — not just the posting, but the strategy, creative direction, and execution behind it all.
creative brief
Grow a warm, engaged community of dog parents on Instagram and TikTok while driving consistent traffic to product pages. The brief was clear — build a cohesive brand world on social that felt joyful, premium, and scroll-stopping.
my approach
I took full ownership from day one — content pillars, visual identity, and a monthly calendar with specific creative direction per post, covering video concepts, photo styles, caption tone, and trending audio. Posting, community engagement, and monthly performance reviews all included.
delivered
Full social media management across Instagram & TikTok
Monthly content calendar with creative direction per post
Visual identity guide with aesthetic references & style rules
Pawly Official
TOOLS & Platforms USED:
Later (scheduling)
90%
Notion
85%
Canva
80%
CAMPAIGN RESULTS:
+3.2M
Total No. of Views
+22K
Growth in Followers
+74%
Engagement Boost
+51%
Conversion Boost
view the complete project gallery
book a call!
let's start working together
You're only a click away from the social media presence of your dreams! Don't wait, book a free 1:1 call now.
Only 2 slots remain for November.
Let's work together
questions clients ask
Frequently asked questions
Q1: Do you offer one-off services?
Q2: What is your pricing?
Q3 Do you work with global clients?
Q1: Do I really need a social media strategist?
Project overview
Pawly
Niche: Pets
Budget: USD $2,000
Timeline: 2 Months
Year: 2026
Service Type: Social Media Management
Project Intro
Pawly is a premium pet accessories brand for dog owners who treat their pups like family. They handed off their entire social presence to me — not just the posting, but the strategy, creative direction, and execution behind it all.
creative brief
Grow a warm, engaged community of dog parents on Instagram and TikTok while driving consistent traffic to product pages. The brief was clear — build a cohesive brand world on social that felt joyful, premium, and scroll-stopping.
my approach
I took full ownership from day one — content pillars, visual identity, and a monthly calendar with specific creative direction per post, covering video concepts, photo styles, caption tone, and trending audio. Posting, community engagement, and monthly performance reviews all included.
delivered
Full social media management across Instagram & TikTok
Monthly content calendar with creative direction per post
Visual identity guide with aesthetic references & style rules
Pawly Official
TOOLS & Platforms USED:
Later (scheduling)
90%
Notion
85%
Canva
80%
CAMPAIGN RESULTS:
+3.2M
Total No. of Views
+22K
Growth in Followers
+74%
Engagement Boost
+51%
Conversion Boost
view the complete project gallery
book a call!
let's start working together
You're only a click away from the social media presence of your dreams! Don't wait, book a free 1:1 call now.
Only 2 slots remain for November.
Let's work together
questions clients ask